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Behind the Scenes

User Experience Design and Information Architecture

PROJECT LEAD: SARAH
USER EXPERIENCE DESIGN

Raise your hand if you’ve watched a video online today. In the past week? Ok great, that’s likely all of us. Video is being used increasingly often as a powerful tool for connecting, engaging, entertaining, marketing and teaching.

I created these layouts as part of a user experience survey for a video-centric site. While designing multiple versions is not the most glamorous portion of site design, I believe it’s a very important step in developing a successful user-centered site.

INFORMATION ARCHITECTURE

As the lead of content strategy and copy writing for many projects I’m involved in, I have developed a keen sense for the architecture of information on a website as well as the display of this information. While most projects work best with a simple navigation/menu bar, I determined this project could support a more elaborate drop down with featured video previews and contributor profiles because of the nature of the content.