Image
Top
Navigate

Craiger Drake Designs

User experience design for Craiger Drake Designs, a high-end jeweler in Philadelphia, PA.

PROJECT LEAD: SARAH
THE BRIEF

As a high-end jeweler, Craiger Drake Designs wanted a new website design that would showcase their extensive inventory and custom collection in a very user-friendly way. Through a thorough needs assessment phase, I found several key elements that would be important to the design:

  • The site should be image-centric with minimal descriptions to highlight the key features of each piece.
  • It is important to give users the ability to browse by type of jewelry, materials and stones.
  • Inventory changes often, so it is crucial to design something that can be easily updated and rearranged to showcase new pieces.
THE SOLUTION

The goal in designing this site was to create a very welcoming feel that complemented the artistry of the custom jewelry they sell. We were able to use bright backgrounds for the product photos for a splash of color, while keeping the site itself to a more reserved color palette. With so many products, the categorization and tagging of products was key to the user experience.