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Platformic

Corporate marketing site for enterprise level CMS and front-end development platform.

PROJECT LEAD: SARAH
THE PROJECT

I worked with Platformic in 2013 to completely redesign their corporate website. Previously a very cluttered and traditional 2-column layout with small text and a flash-based slider, this redesign was a complete departure from the style of their previous site.  I minimized the clutter, focusing on clean lines and large thin text along with big images to make a statement. The goal was to move away from a site that was overly detailed and filled with technical jargon and towards a streamlined user experience.