Websites and web based applications need to do more than just look great. Usability is a major concern. As visual designers, we think beyond how something looks and consider how it works and behaves. By thinking from a user-needs perspective, we can develop a structured user experience that blends design with simple, efficient interaction.
The following example maps the user path through initial registration, approval and login processes for the developer portal of Xfinity services. Sarah worked with the project managers at Xfinity to understand their target audience and define a user registration process that met their internal requirements while maintaining a simple, intuitive user experience. Throughout the design and development process, we focused on anticipating use cases and creating scenarios that gave the Xfinity staff flexibility in handling user situations.