As a high-end jeweler, Craiger Drake Designs wanted a new website design that would showcase their extensive inventory and custom collection in a very user-friendly way. Through a thorough needs assessment phase, I found several key elements that would be important to the design:
The goal in designing this site was to create a very welcoming feel that complemented the artistry of the custom jewelry they sell. We were able to use bright backgrounds for the product photos for a splash of color, while keeping the site itself to a more reserved color palette. With so many products, the categorization and tagging of products was key to the user experience.